2 Best Tips for Navigating The "New Norm"

 It’s exciting and encouraging to see more businesses start to open up. I think we’re all feeling more optimistic. Even if the road toward economic recovery and “normal” life feels long and uncharted. 

As my clients know, I’m all about clarity and taking concrete steps. So I wanted to focus in on the two tips I believe are essential for your business right now.  

1. Get unstuck

You may not feel ready to go full tilt yet. This makes sense because we’re all adjusting to our "new norm". But I urge you to get your legs moving in your business again. Here are some simple ways you can get started:

  • Continue reaching out to existing clients to see how they're doing.
  • Make a list of your champions and alliances and make a point of checking in with one person each day.
  • Choose a new business or professional development book to start reading over your morning coffee.
  • Start thinking about ideas for your business that you've had on the back burner.
  • Create a simple list of weekly goals for yourself.

I know there are lots of distractions and disruptions working from home. All you need to do is focus on small, incremental achievements (like connecting with 5 champions per week) for some small wins. 

And remember consistency trumps volume...


2. Just start a conversation 

It’s vital to keep in touch with your champions, network, and prospects. But some people are struggling and it’s difficult to know what to say. Sometimes it feels easier just to not make the call, but communication is key. Here are 5 questions you can respectfully ask people when reaching out to check in:

  1. How are you doing? 
  2. What’s been the biggest change? 
  3. Do you think things will go back to the way they used to be? 
  4. What new responsibilities do you have? 
  5. How can I support you?

People don’t always remember what you said, but they will remember how you made them feel. Sure, not everyone is buying right now. I say; keep in touch and be of service first. Who do you think they’ll think of first when things are up and running again?

Stay well,



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