The ultimate goal of marketing is to make sure that your business is the one that your prospects think of FIRST and feel the BEST about when they need what you sell.  This is why we call it...

It may be time to throw your own business party.

One of the biggest benefits of targeting niche markets is that you can focus your time and energy on where they hang out. I call those...

Are you preaching to your customers?

Sometimes it’s hard to put the “social” in social media, isn’t it? 

1-sided conversations are less fun.

We have so much to do and...

When everyone else is snoozing, you’ll be schmoozing...

I often tell people to make sure to take a break in business because some of your best ideas and motivation will come after...

When you fail to follow-up, you are leaving 90% of the money on the table.

You’re looking down into a dark well. You can’t see the bottom from on the surface, and your friend next to...

You don’t have to move mountains if you know how to climb one. 

Like many people, you may be feeling the effects of a tough time in our history.  It’s challenging to focus...

Cut the drama.

Business can be a little dramatic at times. Clients can cook up all sorts of plots (often when you’re not in the room), to avoid signing on the dotted line. 

If...

ACTION STEP: Be a kid! Huh? In business? Yep.

Backstory...

What is something that EVERY kid does as they explore the world? They ask a TON of questions.

Why? (Yes, I am still just a...

There are usually only a few reasons you don’t get referrals: People don’t know what to say, they don’t know you’re looking OR they think you’re a bad person. ...

Pssst...I want to tell you a big secret: When a prospect tells you no, it’s almost NEVER about the price.

“I don’t have the budget right now.”

“It’s more...