Summer has come to an end, and we all have a fresh focus on our goals and dreams for the new season. However, even with renewed enthusiasm, we often catch ourselves working hard and not having anything to show for our efforts.

Too often professionals try to sell their services or products to markets that don’t want them. To be successful you need to focus on markets that have the perceived means (the money to buy) and need (a selfish requirement for the "solution" you're providing).

Notice I said the PERCEIVED means and need? Often we think to ourselves "this market should want to buy what I'm selling. They just haven't been convinced yet!" Even if you think you can solve a problem for them, if they just don't see the value in it you will find yourself trying too hard and stuck in that salesy position that everyone hates.

When you target markets with means and need, they willingly come when you call. Your job is to identify these markets, and simply educate them on what you offer. That would feel a lot better than trying to use sales tricks to get them to buy, wouldn't it?

If at any point you have a market that either doesn’t have the means or doesn’t perceive the need, accept it….. and move on.

There are lots of people out there just waiting for an invitation to work with you, so let's focus on them instead.

Happy fall!

Daria

*Photo taken at the Malin Cabin in La, Ronge Sk.