The client list of your dreams. That’s what we want, right? We want to focus on the stuff we love doing, working with those people that are a great cultural match with us, and saying no to the clients who don’t make sense anymore.
So here’s the question: How do you only find yourself working with the best clients?
Here are my top 3 tips:
Choose and focus on niche markets. Be clear on who you serve, and seek people out with intention. With the marketplace crowded and full of chatter, if you’re trying to be everything to everybody, nobody will connect with your message.
Potential clients are also like you. They want to cut through the clutter and connect with people who can provide them with real value.
The best way to start is by narrowing down how you’re going to reach them. You need to choose one or two channels and own them instead of doing everything just a little bit. Go to two networking events that happen every month and keep going back. Choose one social media channel where you know your target audience is and be there all the time. Pick a couple of these and focus on them so you don’t spread yourself too thin. The key is to be there frequently and consistently.
Set weekly, measurable goals to make sure you are on task to connect with enough of your dream prospects each week. An example of a measurable goal you can set could mean figuring out how many prospects you need to have a “get to know you call” with each week to hit your goals based on your average closing ratio.
For every marketing activity that doesn’t fit within these three objectives, decide if they are “nice to haves” that can be retired. Being focused and consistent will be how you attract the best prospects and create the client list of your dreams.