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Rekindle your connections

 

Have you ever put off sending a simple email?

I  often find myself spending time during coaching calls composing business emails with my clients.  Marketing emails, reach-out emails, champion introduction emails, objection response emails, proposal follow-up emails.

Though we always want to have in-person, real-life conversations whenever we can, we know that this is not always possible. 

We rely on emails so much in our day-to-day business communications and we know that the words we choose matter.  

A good sales process means controlling the process as much as you can, and how you reach out and follow up via email can often make or break an opportunity.  Too vague and you don’t demonstrate that you’re worth their time.  Too pushy and you scare them away. 

Find ways to rekindle and advance the relationships in your business communication by connecting with your clients and potential clients in a way that is appropriate for the situation. 

  1. You don’t need to show up in a horse-drawn carriage to make the right impression, but don’t over-use impersonal email either.  
  2. Be clear and to the point with your email communication and don’t get too wordy.  
  3. Try and move the hard conversations, big explanations, presentation follow-ups, and the business proposals to in-person or virtual meetings.  Don’t let your email replace human interaction when it really counts.

If you aren’t sure how to create opportunities in your business,  that’s where we come in. Connect with Boost Strategic Coaching today to propel your business in the right direction.

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