It’s exciting and encouraging to see more businesses start to open up. I think we’re all feeling more optimistic. Even if the road toward economic recovery and “normal” life feels long and uncharted.
As my clients know, I’m all about clarity and taking concrete steps. So I wanted to focus in on the two tips I believe are essential for your business right now.
1. Get unstuck
You may not feel ready to go full tilt yet. This makes sense...
Our lives have all been profoundly affected over the last week by COVID-19. It is an unsettling moment in history. We don’t know how long things will take to play out, and it’s difficult not to worry about the long-term effects on business.
I’ve put together a quick list of tips to help you stay on track during these turbulent times;
Get back to basics.
Stay consistent in the activities that got you here in order to keep your business on track...
I don’t know about you but I had a heck of a year (even with my pesky broken foot)! It’s at this time of the year when I reflect on what I did, what I failed to do, and what I’m looking to do in 2020. Do you go through the same process?
I want to share with you some of my key observations and tips from 2019:
As many of you know, I broke my foot at the end of summer. I would love to tell you I was doing something crazy like skydiving or attempting a backflip, but I was simply walking down the stairs in my home. In one split second, the trajectory of my life for the next 2-3 months was drastically altered. I went from being out and about at meetings and events during the day and driving my kiddos around to extracurricular activities at night to being propped up with pillows at home with my...
When I worked in advertising, a friend of mine who sold media space for another company once said to me “Why is it that you can sell annual campaigns for $50,000 and I can’t even sell a weekend package for $500?”.
The answer was (and is) simple: smart business owners know that in order to make an impact with their customers, they need to communicate with them consistently. My media clients understood that buying $500 worth of advertising for a one weekend, stand-alone...
As we see the snow finally melting and feel some warmth from the sun on our skin, the things that seemed to be cold and slow start to move again. People are in good moods, and you can feel the business community buzzing with renewed activity.
This creates a great opportunity to review your own business growth and see what is moving and what is not. It’s a good time to objectively test the effectiveness of your niche markets. Did your markets sustain and grow over the...
As spring starts to peak through the patches of snow around us, we’re all happily anticipating longer days, warm sunshine, and green shoots sprouting from our flower beds. With Easter, kids get excited to lift things up and see where they can find candy. But as adults, we often don’t have that same excitement around discovery of new business opportunities.
I like to think of business development as an Easter egg hunt; once you start turning things over you can...