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The 5 W's of ReConnection: #5 - WHEN

I'm a huge fan of weekly schedules. It is crucial to schedule in the most important meetings and tasks in your business to ensure the right things are getting done. But how do we actually...

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The 5 W's of ReConnection: #4 - WHERE

Where are you going to find yourself spending time in the upcoming year? One of the biggest benefits of targeting niche markets is that you can focus your time and energy on where they hang out....

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The 5 W's of ReConnection: #3 - WHAT

 

I’m guessing if you’re reading this you already have a business and know (sort of!) what it is that you are selling and offering to the market. 

 

Even though you...

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How My Book Landed On The New York Times Best Seller List!

I’ve been trying to figure out how to land my book on the New York Times Best Seller List and wanted to write about it without sounding ridiculous.  What I want to say is this: I...

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The 5 W's of ReConnection: #2 - WHO



 

There are so many WHO’s that matter in your business. 

 

Okay, not these WHOs but, you know what I mean. 

#1 - WHO - Clients

When I'm working with clients, I always...

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The 5 W's of Connection: #1 - WHY

Business is all about connections and building relationships that turn into opportunities. These opportunities come in the form of referrals to new customers, meeting new people in your industry,...

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Setting Yourself Up For A Prosperous Year

 As we approach the end of each year, we tend to think about how this year went and start getting ready for the new year. 2021 was a difficult one, and we all thought it would be better than...

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You Get To Control The Story


Let me tell you...if I had a dollar for every business owner who said to me “to be honest with you...word of mouth is my best form of advertising.” WelI, let’s just say, I would...

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Why Aren't They Coming Back?


McDonald’s, Coca-Cola, Apple and Walmart have all built their business on continuous, relentless messaging to the market. They didn’t simply announce their opening and then rely on...

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Be a Broken Record

When it comes to your marketing, I want you to be a broken record.

via GIPHY

 

People always say to me “I want to change things up with my marketing.” “I’m getting...

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