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This Old School Marketing Tactic Will ALWAYS Work

Are you feeling caught up and overwhelmed with all that is constantly changing in marketing? 

Well then let’s kick it ‘Old School’ and use the marketing technique that will...

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It’s Not the Price...It’s You

Pssst...I want to tell you a big secret: When a prospect tells you no, it’s almost NEVER about the price.

“I don’t have the budget right now.”

“It’s more...

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Can Your Prospects Afford You?

Are you trying to sell Champagne to prospects who are on a beer budget?

When you are identifying your target markets, it is crucial to choose markets who will have the means to pay you what...

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Planning Ahead for Success When You’re Already Overwhelmed

Whenever we are heading into a fresh start in our business, whether it be a new calendar year, fiscal year, or season, it can feel overwhelming when you don’t know where to...

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What Fishing Can Teach Us About Business


Do you often wonder why your prospects aren’t biting?

You’ve decided to go fishing. You spend the week getting ready. You pick the location, shop for groceries, invite your...

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Rediscovering Our Why


Can you answer this question within 30 seconds…

Why do you do what you do?

The majority of us have found ourselves with extra distractions over the past while, both personally and...

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Holiday Gratitude


It’s almost the end of the year, and I’ve been thinking about all of you.   

I’ve enjoyed our time together in various formats from those I get to work with 1...

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Is Online Marketing Your Leading Role or Supporting Actor?


Is your online activity the lead actor in your marketing, or does it play a supporting role? 

The answer will depend on a few factors.

Sometimes professionals make the assumption that...

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Brew the ‘YES!’ Potion for Business


Don’t you wish you could just cast a spell and get that YES from the big prospect you’re waiting on? 

We all want the yes.  That’s what we’ve been working...

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You Never Asked Me!


Folklore recounts the story of Henry Ford and Harvey Firestone, who, while boyhood friends, did not initially do business together as adults. Legend has it that one day at lunch, Firestone...

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