Are you trying to sell Champagne to prospects who are on a beer budget?

When you are identifying your target markets, it is crucial to choose markets who will have the means to pay you what...

Whenever we are heading into a fresh start in our business, whether it be a new calendar year, fiscal year, or season, it can feel overwhelming when you don’t know where to...

Do you often wonder why your prospects aren’t biting?

You’ve decided to go fishing. You spend the week getting ready. You pick the location, shop for groceries, invite your...

Can you answer this question within 30 seconds…

Why do you do what you do?

The majority of us have found ourselves with extra distractions over the past while, both personally and...

It’s almost the end of the year, and I’ve been thinking about all of you.   

I’ve enjoyed our time together in various formats from those I get to work with 1...

Is your online activity the lead actor in your marketing, or does it play a supporting role? 

The answer will depend on a few factors.

Sometimes professionals make the assumption that...

Don’t you wish you could just cast a spell and get that YES from the big prospect you’re waiting on? 

We all want the yes.  That’s what we’ve been working...

Folklore recounts the story of Henry Ford and Harvey Firestone, who, while boyhood friends, did not initially do business together as adults. Legend has it that one day at lunch, Firestone...

Are you still avoiding business development and putting off marketing?

If you are solid on what you offer and who you want to work with, then why are you still not reaching out to your...

You’ve just met someone for the first time at a business function. You walk away and they are left more confused about what it is you sell and do than before you started talking to them....