Coca-Cola’s brand vision is said to be the universal icon for happiness. The Share-a-Coke campaign inspired a feeling of camaraderie by encouraging people to share a Coke with a friend...

Whether you advertise or not, the market will have conversations about your business. 

In my previous career, when I was in advertising sales. A common objection I got from my...

Do Animals talk to you? Are you lost in the woods when it comes to your marketing, wishing that if you just start singing,  your animal friends would pop out to help? 

Operating a...

Opening a business is like preparing for a party. (though if you’re a business owner you will argue that this feels nothing like a party). But how do you party like a Pro?!

You start...

When I get the opportunity to meet with an entrepreneur or professional for the first time who has come to me for advice, the conversation usually starts with something like this:

“Aaaackkk...

When it comes to purchasing products, people make decisions with their hearts and justify those decisions with their minds. 

You might think it’s counter-intuitive to think that...

Have you ever put off sending a simple email?

I  often find myself spending time during coaching calls composing business emails with my clients.  Marketing emails,...

What kind of learner are you?

I was chatting recently with a colleague and we were reminiscing about our school years.  We were discussing that there are 3 types of students:

• The...

The ultimate goal of marketing is to make sure that your business is the one that your prospects think of FIRST and feel the BEST about when they need what you sell.  This is why we call it...

It may be time to throw your own business party.

One of the biggest benefits of targeting niche markets is that you can focus your time and energy on where they hang out. I call those...