Let me tell you...if I had a dollar for every business owner who said to me “to be honest with you...word of mouth is my best form of advertising.” WelI, let’s just say, I would have more dollars...

McDonald’s, Coca-Cola, Apple and Walmart have all built their business on continuous, relentless messaging to the market. They didn’t simply announce their opening and then rely on people to reme...

When it comes to your marketing, I want you to be a broken record.

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People always say to me “I want to change things up with my marketing.” “I’m getting bored.  I think my audience ...

Coca-Cola’s brand vision is said to be the universal icon for happiness. The Share-a-Coke campaign inspired a feeling of camaraderie by encouraging people to share a Coke with a friend whose name...

Whether you advertise or not, the market will have conversations about your business. 

In my previous career, when I was in advertising sales. A common objection I got from my customers was t...

Do Animals talk to you? Are you lost in the woods when it comes to your marketing, wishing that if you just start singing,  your animal friends would pop out to help? 

Operating a business can o...

Opening a business is like preparing for a party. (though if you’re a business owner you will argue that this feels nothing like a party). But how do you party like a Pro?!

You start your pla...

When I get the opportunity to meet with an entrepreneur or professional for the first time who has come to me for advice, the conversation usually starts with something like this:

“Aaaackkk - I ...

When it comes to purchasing products, people make decisions with their hearts and justify those decisions with their minds. 

You might think it’s counter-intuitive to think that people really...

Have you ever put off sending a simple email?

I  often find myself spending time during coaching calls composing business emails with my clients.  Marketing emails, reach-out emails, champion...