Look back, you’ve blazed a path! Sometimes you have to look back to see how far you’ve really come. 

What the heck is a phone book?

Like many of you, I started in the...

Cut the drama.

Business can be a little dramatic at times. Clients can cook up all sorts of plots (often when you’re not in the room), to avoid signing on the dotted line. 

If...

SIGNS, SIGNS, EVERYWHERE SIGNS!

As consumers, we’re bombarded with options of what to buy, being influenced in every possible way, and everyone is vying for the money in our pockets.

And...

Have you been giving your business the care it REALLY needs? (Be honest!)

You only have so much time in the day. And so much of that time goes into doing your business instead of growing...

Remember this campaign? ‘Old Spice - the Man your man could smell like.’ They humorously repositioned Old Spice from an old person’s soap company to every...

ACTION STEP: Be a kid! Huh? In business? Yep.

Backstory...

What is something that EVERY kid does as they explore the world? They ask a TON of questions.

Why? (Yes, I am still just a...

You might be a ghost to the people who need you. You may avoid talking to people about what you do because it feels slimy. Don’t be a ghost. 

Get your business in order with VCP:...

There are usually only a few reasons you don’t get referrals: People don’t know what to say, they don’t know you’re looking OR they think you’re a bad person. ...

Are you feeling caught up and overwhelmed with all that is constantly changing in marketing? 

Well then let’s kick it ‘Old School’ and use the marketing technique that will...

Pssst...I want to tell you a big secret: When a prospect tells you no, it’s almost NEVER about the price.

“I don’t have the budget right now.”

“It’s more...